Our Values

VelvetFormula core values

Our Mission

Transform digital asset trading infrastructure to unite fragmented liquidity and make it more accessible for all types of investors.

Our Values: Uncover

Go further until you get to the root of problem. Tiny bit of perfectionism does not hurt.

Our Values: Deliver

Keep things simple. Make things happen and always go the extra mile for the customer. Take risks and learn from mistakes. Iterate.

Our Values: Cooperate

Trust other people capabilities. Help others so that you all perform to your best.

Our Values: Innovate

Keep up with innovations in our core area and in related sectors


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    Misha Alefirenko

    Founder and CEO