About us

VelvetFormula (VF) was founded by Mikhail Alefirenko.

Mikhail is graduate of Moscow State University (Math) and New Economic School (Finance). He had extensive experience working with institutional money on both buy side and sell side, including two years in Switzerland. He has entrepreneurial spirit and passion for new technologies in Finance. He founded and successfully sold first Russian Robo-Adviser back in 2013.

Mikhail is a crypto enthusiast since 2013, when his first ASIC Bitcoin mining farm was up and running.


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    Misha Alefirenko

    Founder and CEO